This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer. Whether an old hand at sales & marketing or brand new, this fun and highly practical course is designed to stimulate sales & marketing activity by identifying and using best practice.

Target Group

Relationship Managers, Commercial Managers, Marketing Managers, Sales and Marketing Team, Social Media Managers

Course Objectives

After attending our Sales & Marketing Course, delegates will be able to:

  • Identify the ‘perfect’ customer
  • Create powerful introductions
  • Fill the sales funnel
  • Understand the psychology of selling
  • Close and follow-up sales

Course Content

  • Mastering the fundamentals of having a successful career
  • Marketing and prospecting: the foundation of success
  • Using your sphere of influence to create a referral database plus-circle prospecting, door knocking, and cold calling
  • Technology and digital marketing
  • Marketing on the web
  • Social media lead generation strategies
  • Interviewing the Buyer and showing strategies
  • Overcoming buyer objections and negotiating offers
  • Scheduling and time management
  • Pre-listing package and the eight key listing appointment questions
  • Personal branding
  • Advanced Lead Generation Strategies: Expired and For-Sale-by-Owner Listings
  • Managing and closing the transaction