Product knowledge is a skill where your employees fully understand and can effectively communicate with customers about your product, its features, benefits, uses, and support needs. By training your team you are to gain from satisfied customers who are willing to come back and be loyal customers.
- Improve sales as the employees will be better equipped with the knowledge of the products that they are offering
- Offer better customer support as they understand either the shortcomings of the products and also the gains
- Increase product adoption and retention by the customers as they will be getting help from the employees if in need of help or assurance
- Boost both customer and employee confidence. Customers who believe employees to know about the products are easier to convince
- Understand your target market, the brands they want and also the customers journey with the same product or similar products