Marketing Executive – Hospitality Industry

Full Time
6 months

Job Summary

The Marketing Executive is responsible for brand promotion to create awareness through conceiving and developing efficient marketing strategies

Description of Duties

  1. Runs social media campaigns regularly
  2. Develops content for use online and for advertising purposes
  3. Posting daily on all social media channels with appropriate content leading to engagements with the online audience
  4. Responsible for an increase in the number of likes and followers on all social media platforms (Facebook, Twitter, Instagram and Youtube)
  5. Oversees digital signage to ensure appropriate content is relayed
  6. Is the custodian of all graphic, written, audio and video content developed by the Company for marketing purposes
  7. Undertakes mapping together with restaurant coordinators, online shop coordinator, waiters, cashiers and sales teams for market storming using demographics such as gender, age, geographic location among others.
  8. Oversees distribution of marketing materials in offices, malls, shops, churches, schools and other strategic locations.
  9. Prepare weekly and monthly marketing activities reports.
  10. Performs budgeting for all marketing activities and monitors spend thereafter, variances have to be explained.
  11. Collaborate with Restaurant Coordinators, online shop Coordinator and Nutritionists to run regular promotional campaigns within the revenue centres.
  12. Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
  13. Organizes and attends marketing events (trade shows, exhibitions, seminars, industry events) regularly.
  14. Secures access to media channels regularly.
  15. Trains sales teams, waiters and cashiers on marketing strategies, telephone etiquette and directs marketing activities after the training.

Job Specifications

  1. Holds a CIM certification
  2. Holds a Bachelor’s degree in Marketing or its equivalent
  3. Knowledge and experience of related computer applications
  4. At least 3 years’ experience in the marketing

Job Features

Job CategoryMarketing

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