Losing Top Talents? Identifying the Four Personas Every Hiring Agency and Recruitment Firm Should Recognize

Losing Top Talents? Identifying the Four Personas Every Hiring Agency and Recruitment Firm Should Recognize

Losing Top Talents? Identifying the Four Personas Every Hiring Agency and Recruitment Firm Should Recognize

March 27, 2024

Stop Losing Top Talent! 4 Hiring Personas You Need To Know

In navigating the challenge of losing talented employees, recognizing the four personas is pivotal for hiring agencies and recruitment firms to strategize effectively. Recruiting doesn't just mean filling vacancies. In general, the process is about finding someone suitable for the job, a good match with your culture, and on top of that, understanding in detail what your future colleagues will be like. In a competitive job market where top talent is hard to come by, the best recruitment agencies play a crucial role in identifying and communicating with various types of candidates. This insight enables organizations to develop focused strategies for attracting and keeping the best candidates. Let's take a look at the four most vital kinds of talents that any hiring agency in Kenya should be aware of if they want to stay ahead in hiring.

The Passive Candidate

Who They Are

Jobseekers who are not actively seeking a new position are considered passive candidates. These people might be enjoying their work or are just too busy to find employment. Even though they do not apply for jobs, many passive candidates are open to opportunities that provide career advancement, higher pay, a favorable company culture, and so on.

How to Pull In and Retain Them

Utilize employer branding to make your business as attractive as possible. Make sure potential passive candidates offer access to information about attitudes and benefits in your organization as well as reflect the work atmosphere it showcases. Also, use targeted outreach to connect with passive candidates on professional networks and industry events.

The Active Job Seeker

Traits and Expectations

An active job seeker is also a recruit by nature. Due to unemployment, dissatisfaction with their current job, or a strenuous desire to find something new, they are looking for the next job replacement.

Engagement Strategies

Recruitment firms need to simplify the way that applications and interviews are considered and conducted, respectively to provide a positive candidate experience. Particularly important is how well candidates are recognized individually or receive information meant precisely for them, reinforcing a point made earlier.

The Industry Expert

Skills and Knowledge

Industry professionals are specialists who possess full expertise in their chosen subject area. For those who are geared up to undergo professional challenges and the opportunity to work on meaningful projects, such individuals are usually looking for roles that allow them to maximize and enhance their specific expertise.

Tailored Methods for reaching them

For professionals specializing in specific fields, it is not selling the company that matters, but rather a chance to grow(both professionally and personally). Engage them with thought-provoking leadership content and provide an overview of the exciting projects your company is involved in.

The Career Switcher

Why People Change Over Their Careers?

People change careers when they move into different professions. This can be as a result of personal interest changes, industry developments or to balance work and life better.

How to Make Transitions Easier for Them

Create clear career paths and development programs that match the abilities needed in your field for career switchers. Additionally, networking events and mentoring programs aid in facilitating movement from one job to another.

Benefits of Recognizing Personas

Enhanced Candidate Experience

By customizing the way recruiting professionals of a  hiring agency  use to outreach candidates, they give candidates the sense that they are part of a more thoughtful and considerate hiring process. As a result, even those who were not selected to work with an organization can feel positive about their experiences. Many times, in fact, they recommend others to apply for jobs there eventually.

Improved Retention Rates 

In the process, a staff recruitment agency is able to determine exactly what kinds of motivations, attitudes, and dispositions work for different kinds of candidates. This proves quite helpful and ensures that candidates enjoy a good fit in their roles and performance in the organization, which assures good employee retention for the company.

Targeted Recruitment Strategies

After identifying the above four personas, different messages, platforms, and experiences tailored to each sort of candidate can easily be prepared. In a very competitive job market, targeted strategies materially ramp up the effectiveness of carrying out recruitment efforts and better the company off than the competition.


Recruiting is as much about individuals as it is about job descriptions and interviews. Understanding the four essential personas—passive candidates, active job seekers, industry experts, and career switchers—results in a more effectively targeted  recruitment  and engagement effort. Being able to recognize what drives each of these personas makes all the difference. Indeed, this insight is the difference between success and merely average results for talent acquisition professionals and agencies. In the same way, understanding and tailoring engagement with each persona will help you form stronger, long-term relationships between candidates and the organizations you represent.


Q: How can I identify if a candidate is a Passive Candidate or an Active Job Seeker? 

A: Passive candidates typically are not actively applying for jobs and may be currently employed. In contrast, active job seekers are those who actively submit applications and likely to engage with multiple job postings or recruitment processes. To identify them, observe their online activity, ask direct questions about their current job-search status during interactions, or infer based on their responsiveness to job opportunities.

Q: What strategies can be effective for engaging with Industry Experts? 

A: Engage industry experts by highlighting opportunities for professional growth, showcasing challenging projects, and involving them in intellectual discussions or thought leadership forums. Tailoring communication to show a deep understanding of their expertise and how it aligns with your opportunities can also be particularly effective.

Article Author

Peter Pnjoroge

Peter Pnjoroge

Independent Research Consultant/Market Research Analyst

Highly effective Economics, Accounting, and Finance professional with drive and determination who has hands-on knowledge and experience of economics and accounting processes as well as the planning and practical implementation phases of financial projects in diverse environments. I am accomplished, results-driven, and skilled in driving down costs while increasing quality and efficiency through training and process improvements, recognized ability in managing resources, time frames, and multiple priorities as well as the ability in creating strategic partnerships that helps achieve aggressive goals. Proven ability to think outside the box and effect change using a solution-based mindset, retaining the ability to assess most situations quickly and adapt to the style that most fits the situation. Tremendous insight about markets as well as experience of forecasting to help a company take better economic decisions and supporting the team to achieve higher performance standards.

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